Dr Alexander CampbellDr Alexander Campbell

Dr Alexander Campbell

Lecturer

Organisational Area: Faculty of Law and Business
Department: Peter Faber Business School (Melbourne)
Location: Melbourne
Saint Teresa of Kolkata Building(Bldg.421 - 115B Victoria Parade, Fitzroy VIC 3065)-Level 10-Room10.15

Biographical Information

Alexander is a seasoned marketing and communication professional who has over 19 years&rsquo experience with strong business acumen. He has substantial experience in Business Management holding senior positions within considerable companies that included responsibilities and accountabilities across departments for sales, marketing, finance, production and commercial. Alexander&rsquos passion is to bring about social change throughout the corporate sector.

In his career, Alexander has worked with blue chip clients and large-scale organisations and associations, providing enterprise technology solutions and integrated marketing campaigns that delivered high value ROI. He has also led marketing and communications initiatives across different industries and has project managed market segmentation across multiple business verticals. Alexander now focuses his corporate knowledge to corporate social marketing programs and corporate digital responsibility initiatives, switching ROI to SROI (social return on investment).

Since entering an ECR role, he has established a number of partnerships across considerable organisations. His most recent project saw him partner with CRISIL, a global analytics firm (subsidiary of Standard and Poor&rsquos) and evaluated their flagship CSR program. Alexander has been with ACU for two years and is now moving to a fulltime role as a Digital Marketing Lecturer.

He has also spent several years at RMIT and Griffith University prior to onboarding with ACU fulltime.

Publications

Published

Campbell, A, Deshpande, S, Rundle-Thiele, S, and West, T. 2023. Social Advocacy, a conceptual framework, Journal of Strategic Marketing

Campbell, A., Deshpande, S. & Rundle-Thiele, S. 2022. Corporate Social Marketing In: KUBACKI, K., PARKER, L, DOMEGAN, C AND BRENNAN, L (ed.) The Routledge Companion to Marketing and Society. Routledge.

Campbell, A., Carins, J., Rundle-Thiele, S., Deshpande, S. & Baker, B. 2021. Motivators of Indiscriminate and Unsafe Supplement Use among Young Australians. International Journal of Environmental Research and Public Health, 18, 9974.

Confernece proceedings

Blijlevens, J. & Campbell, A. (2022, December 5&ndash7). Informed Financial Decision-Making Interventions: Systematic Literature Review [Conference presentation], ANZMAC

Blijlevens, J, Zhong, A, and Campbell, A. (2022, December 5&ndash7). A New Constructivist Learning Approach Trialled Review[Conference presentation], ANZMAC

Campbell, A (2019, December 2-4). Social Advocacy, extending post intervention effectiveness [Conference presentation], Doctoral Colloquium, ANZMAC

Deshpande, A and Campbell, A. (2020). Corporate involvement in positive social change [Industry conference presentation], GovComms Festival

&bullal

Dr Alexander Campbell

Staff Directory

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