Staff Directory

Professor Susan Dann Name: Professor Susan Dann
National Head, Peter Faber Business School
Organisational Area
Faculty of Law and Business
Peter Faber Business School
Biographical Information

Professor Susan Dann AM is Foundation Head of the Peter Faber Business School, Australian Catholic University. She has held prior academic appointments at QUT, Griffith University and the University of Queensland. A former State President and National Deputy President of the Australian Marketing Institute, Professor Dann's expertise and research interest is in the strategic application of marketing to noncomercial organisations with a specific interest in social marketing. Using this expertise Susan has spanned the boundaries of academia and industry through consultancies and external appointments. She has served as a Director on a variety of governance boards as well as being a member of two key government tribunals. Susan has over 60 academic publications including 8 books, 2 of which have been shortlisted for awards. She is a Principal Fellow of the Higher Education Academy (UK), Fellow of the Australian Marketing Institute, Certified Practicing Marketer and Fellow of the Australian Institute of Company Directors. In 2018 she was awarded the Order of Australia for contributions to business education and social marketing.



1996  PhD Developing a model of career outcomes in mid to late career, University of Queensland

1986  Master of PublicAdministration, The Regional Employment Development Scheme: Case Study, University of Queensland

1984  Bachelor of Arts majoring in government, classics and psychology, University of Queensland



Dann, S. & S. Dann. (2016). "Exploring Catholic Social Teaching in a social marketing context: history, lessons and future directions", Journal of Macromarketing, 36(4), pp.412-424. [ABDC A]


Invited Book Chapters

Dann, S. (2017). "Leadership and goverance issues in faith based organisations", in Wiltshire, K., M. Axelsen, & A. Malhotra, Leadership for Not for Profits and Social Enterprises, London: Routledge.

Dann, S., C. Hollis & H. Stuart. (2013). "Cause related marketing", in Lyons, T.S. (ed) Social Entrepreneurship: How Business Can Transform Society, Praeger, New York

Palmer, A., S. Worthington & S. Dann. (2013). "Relationship marketing: Exploring the value of loyalty", in Fisk, R.P., Russell-Bennet, R. & Harris, L.C. (eds) Serving Customers: Global Services Marketing Perspectives, Prahan, Tilde University Press.



Research Interests

Application of commercial management technologies in the not for profit and social sectors including:

  • social marketing applications
  • social enterprises
  • governance
  • service marketing and management
  • faith based organisations


Research Higher Degree Supervisions


2016    Anthony McMullan, The Concept of Change: A Determinant for Explaining the Substance of Marketing

2006    Marie-Louise Fry, Message Processi of Fear-Based Anti-Drink Drivin Advertisements

2006    Charles Hollis, Service Quality Evaluation in Internal Healthcare Service Chains

2005    Josephine Previte, Understanding Everyday Internet Experiences: Applications to Social Marketing Theory and Practice

2004    Rebekah Bennett, A Study of Brand Loyalty in the Business to Business Sector






Teaching Interests

  • marketing management
  • social marketing
  • not for profit marketing
  • services marketing,
  • marketing strategy



Academic Appointments

2014 - current Professor and National Head of School, Peter Faber Business School, Australian Catholic University

2010-2014      Professor and Deputy Head of School, School of Business, Australian Catholic University

2009-2010      Online Learning Facilitator (p/t), Laureate/University of Liverpool

2008-2010      Associate Dean Learning and Teaching, JCU Brisbane

2007                Visiting Professor, Bond University

2005-2007       Adjunct Professor, University of the Sunshine Coast

1999-2005      Associate Professor, Brisbane Graduate School of Business, QUT

Prior to 2000 Professor Dann held positions at Griffith University and the University of Queensland


Academic Committees

2016 - present  Academic Board

2010 - present  Faculty Board

2010 -  present   Faculty Research and Development Committee

2010 - present   Faculty Learning and Teaching Committee


Industry Appointments

2005-2007          Executive Director/Head of Research, National Seniors Productive Ageing Centre

2004 - present    Member,Queensland Civil and Administrative Tribunal, Legal Practice

2008-2011          Member, Social Security Appeals Tribunal


Board and External Appointments

2014 - present    Member, Forde Foundation Board of Advice

2012 - 2019        Director, St Rita's College

2012 - present    Director, Ozcare

2008-2013          General Practice Queensland (Director and Chair of Governance)

2008-2013          Quality Improvement Council (Chair)

2008-2010          St Vincent's and Holy Spirit Health (Director) inclusive of St Vincent's Brisbane, St Vincent's Toowoomba,

                           Holy Spirit Northside Hospital,  Caritas (St Vincent's) Care.

2000-2005          AFL Queensland (Commissioner)


International Experience

Professor Dann has taught to international online student cohorts via the University of Liverpool/Laureate MBA. She has also served as the Australasian Regional Representative on the Board of the International Social Marketing Association.

Professional Memberships

Professional Membership (PD requirements)

Fellow, Australian Marketing Institute 1999 - present

  • State President 1999-2005
  • National Deputy President 2002-2005

Certified Practicing Marketer, Australian Marketing Institute 2000- present

Fellow, Australian Institute of Company Directors 1999-present

Principal Fellow, Higher Education Academy (UK)  2020 - present


Professional Memberships

Australian Association of Social Marketing

  • Foundation President 2007-2009

International Social Marketing Association

  • Foundation Board Member 2008-2011
  • Representative Australasia 2008-2011


Other Memberships

Cathedral of St Stephen Finance Council


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