Professor Joy Parkinson

Professor Joy Parkinson has a background in social marketing and behaviour change. Joy studies the methods and strategies that facilitate the uptake of evidence-informed practice and research into regular use by practitioners and policy makers. She takes a collaborative approach, working with people to design, implement, and evaluate health services that have real impact. Joy has a particular interest in measuring and evaluating the social impact of service initiatives.

Before joining ACU in July 2023, Joy was a Principal Research Scientist with CSIRO in the Australian eHealth Research Centre and previously was Research Director of Social Marketing @ Griffith, Griffith University, the world's largest academic social marketing centre. Joy has led large industry funded research and evaluation projects with partners including Queensland Health, Diabetes Queensland, Stroke Foundation, and Western Queensland PHN. Behaviour change programs Joy has developed have directly engaged over 200, 000 participants resulting in improved health behaviours and quality of life. Joy serves as the Editor-in-Chief for Health Marketing Quarterly and has been a member of the Australian Association of Social Marketing Management Committee from 2014 serving as vice president between 2021 and 2023.

Full details available: https://scholar.google.com.au/citations?user=uqLLh4EAAAAJ&hl=en

2017-2021: My health for life Evaluation project (Griffith University) (Project Lead)

2019: Western Queensland Primary Health Network Type 2 Diabetes Secondary Prevention Program Development Strategy (Griffith University) (Project Lead)

2019: Stroke Foundation Follow Up program evaluation (Griffith University) (Associate Investigator / Research Advisor)

2020: Disability and Domestic and Family Violence Communication and Engagement Strategy (Griffith University) (Project Lead)

2021-2023: Stroke Foundation Living well after stroke (Griffith University) (Project Lead)

2022: OzHarvest Nourish Program evaluation (Griffith University)

2022-23: Healthdirect Australia Living with CovidService Evaluation project (CSIRO)

Social impact evaluation

Health behaviour change

Systems

Implementation

Australian Association of Social Marketing

Australian Institute of Company Directors - GAICD

Australian Institute of Marketing